Frequently Asked Questions 
 

 

 

 

 

 

 

 

 

 

 

 

 

What is Monitor-Plus?

Nielsen Monitor-Plus, a service of Nielsen Media Research, is the leader of innovative advertising information services in the United States, providing advertising activity for 16 media including television tracking in all 210 Designated Market Areas (DMAs).   

Nielsen Monitor-Plus and its affiliates measure advertising in 30 of the world’s leading markets. Coverage is extended to more than 70 countries, representing 85% of the world’s advertising spending, through partnerships around the world.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

How many media does Monitor-Plus measure? 

Nielsen Monitor-Plus measures 16 media in the U.S.: 

Network TV
Spot TV
Cable TV
Syndication TV
Hispanic Network TV
Network Radio
Spot Radio
National Consumer Magazines
Local Magazines
National Newspapers
Local Newspapers
National Sunday Supplements
Local Sunday Supplements
Outdoor 
FSI/Coupons 
Internet

For further details on each medium, click here.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

How many markets does Monitor-Plus measure for Television?

Nielsen Monitor-Plus is the only company that measures Spot Television in all 210 markets of the U.S. For a list of the markets, click here.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What is Ad*Views?

Ad*Views, our flagship product, provides summarized and detailed advertising intelligence across 16 media. Ad*Views delivers competitive information in standard report layouts, customized layouts and offers many exclusive functions for advanced competitive analyses. A few of the capabilities include: details on promotional activity, digital snapshots of all creative executions, trending of ad dollars for any of the 210 U.S. markets, and share of business reports. Ad*Views tracks and analyzes commercial units, GRPs, and dollars in a single, easy-to-use system.  For further information, click here.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What is Rapid Response?

Rapid Response is an interactive reporting tool that provides immediate access to over six years of competitive U.S. advertising data for all 16 media categories. Broad summaries of advertising data, such as how much was spent for any time period, are available.  By using the straightforward “drill down” feature, more specific information – down to the station or title level – is only a few clicks away. For further information, click here. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What is Quick*Views?

Quick*Views is a web-based service that provides instant access to U.S. advertising expenditures information in a clear, concise, flexible format.  Quick*Views makes it easy to generate reports on national competitive ad spending, and provides trending capabilities covering the most recent six years, for all 16 media categories.  For further information, click here.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What is Virtual NewsStand?

Virtual NewsStand is a web-based library of magazine advertising data and their creative images. This library includes more than 300 national magazines measured since 1996, and over 350,000 creative images.  Virtual NewsStand provides valuable information for every ad: full-color creative images, expenditure data, page placement, creative headline.  Information is available by advertiser, brand, or category. For further information, click here.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What is Ad*Sentry? 

Ad*Sentry is a web-based tool that identifies new TV spots within 2 days of the first airing, providing digital images in full color and audio.  Clients select specifications by advertiser, brand, or category, and are immediately alerted via email when a new creative is identified. Ad*Sentry reports occurrence data for each creative by market, distributor, date/time, and commercial duration. For further information, click here. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Does Monitor-Plus measure Spanish-Language media?

 Yes. Details by media are listed below:

 -  Spanish-Language Television: Univision, Telemundo, Telefutura
-  National Magazines:  Latina, People En Espanol, Selecciones
-  Local Newspapers: Monitor-Plus measures Spanish-Language newspapers in Los Angeles and Miami-Ft. Lauderdale.  
          Los Angeles: La Opinion
          Miami-Ft. Lauderdale: Diario Las Americas, El Nuevo Herald 
- Spot Television: Monitor-Plus reports television activity for all 210 DMAs.  Spanish-Language stations are measured in the following markets:
          Albuquerque 
          Bakersfield
          Chicago 
          Corpus Christi, TX
          Harlingen-Weslaco  
          Dallas-Ft. Worth      
          El Paso, TX 
          Fresno-Visalia
          Houston-Laredo, TX   
          Las Vegas
          Los Angeles
          Miami-Ft. Lauderdale
          Monterey-Salinas, CA
          New York
          Palm Springs, CA
          Phoenix      
          Sacramento
          San Antonio
          San Diego   
          San Francisco
          Santa Barbara
          Tucson, AZ  
          Waco, TX 
          Yuma, AZ-El Centro, CA




 

     


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What is a Full Discovery Market (FDM)? What is an Automated Discovery Market (ADM)? 

FDM's are those markets in which Monitor-Plus captures all commercial activity, including all locally originating activity. Currently, there are 88 markets.

ADM's are those markets in which Monitor-Plus captures commercial activity that has been previously identified in any of the FDM's or through national TV monitoring.   

 

 

 

For a complete list of Nielsen Media Research FAQs, click here.