Multi-media Summary

This summary provides total advertising expenditures by quarter by medium across 15 media.

Top Company Summary Ranking

This section ranks the top 1,000 parent companies based on total 15 media spending. For every parent company, combined media totals, as well as advertising spending across 15 media categories is provided. Subtotals are provided at the top 10, 25, 50, and 100 interval rankings, plus the total for the top 1,000 parent companies.

Top Company Source Ranking

For each media category, the top 100 advertisers (based on advertising expenditures) are ranked. For each parent company, combined media totals, as well as advertising spending for each of the 15 media categories are reported.  Subtotals are provided at the 10, 25, and 50 interval rankings, plus the total for the top 100 advertisers.

Brand Multimedia Summary

This section lists brands alphabetically, with their corresponding parent company and product category. For each brand, advertising expenditures are provided with an indication of media used.