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Local Television Stations
Nielsen Monitor-Plus is a station's inside tool
to accessing ad expenditures for your market. Let
Ad*Views software be your vision into
the present and past by gaining competitive insights with historical trends.
How can your station use the Nielsen
Monitor-Plus data on a custom basis?
Ad*Views has many exclusive features and reporting capabilities, that
enable our clients to work directly with
Nielsen Media Research data:
Zero Share Report
What buys are your station missing out on?
- Each salesperson is able to set-up their own report that reviews media
buys and targets accounts to investigate.
Brand Share of Business
Evaluate which accounts are spending the most dollars in a specific market
(for any time period).
Brand Trend by Parent Company
Track which companies are increasing their spending.
Alerts!!
New Advertiser in the market?
- Allow these surveillance reports to alert your station of any changes in
the marketplace, based on your station's specific parameters.
New Creative Campaign?
Increased spending threshold of certain advertiser?
Category Share of Business
For the target account, investigate the GRP delivery vs. the dollars spent
on the other stations and identify any inefficiency.
Report Scheduler
Automatically runs set-up report on monthly, weekly, or daily basis.
Reports will be completed and ready to be downloaded onto your individual PC in
the morning! Weekly Updates
Nielsen updates the database weekly, eliminating time consuming dataloads on
your computer.
GRP Threshold
Set up threshold definitions to monitor your stations' accounts when they
reach specified GRP levels. Also set up GRP goals for your advertisers and
alert them when they are near their goal!!
Promotional Reports
Compare your promotional schedules to the competition's by identifying where
promotional inventory is and estimating its value. Does your station need
to add additional promotional spots?
Identify New Advertisers
Especially those seasonal advertisers that your station may be missing out
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