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Media Measured Through
Nielsen Monitor-Plus, summarized and detail advertising activity is
available for 18 measured media. In a continuous effort to strive and meet
client expectations, the media measured by Monitor-Plus is enhanced regularly.
Monitor-Plus frequently broadens U.S. coverage of broadcast, print, and outdoor
media to provide the best competitive information existent in the
marketplace.
Network TV
7 Networks (ABC, NBC, CBS, FOX, UPN, WB, PAX)
Data reported: Expenditures, Occurrences, Ratings and Creative
Cable TV
69 networks
Data reported: Expenditures, Occurrences, Ratings and Creative
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Syndicated TV
200+ Barter Programs per
month
Data reported: Expenditures, Occurrences, Ratings and Creative
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Spanish Language TV
4 Networks (Telemundo, Univision, Telefutra, and Azteca)
Data reported: Expenditures, Occurrences, Ratings and Creative
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Spanish Language Cable TV
Galavision & Fox Sports En Espanol
Data reported: Expenditures, Occurrences, Ratings and Creative
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Spot TV
all
210 television markets are measured
Data reported: Expenditures, Occurrences, Ratings and Creative
Network Radio
3 Networks (ABC, Premiere,
Westwood)
Data reported: Expenditures
Spot Radio
39 DMAs
Data reported: Expenditures and
Occurrences
National Magazines
260+ National Magazines
Data reported: Expenditures, Occurrences, Ratings (through MRI) and
Creative
Local Magazine*
70 Local Magazines in
50 Top DMAs
Data reported: Expenditures and Occurrences
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National Newspaper
3 National Newspapers (Wall Street Journal, USA
Today, New York Times)
Data reported: Expenditures and
Occurrences
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Local Newspaper
122 Local Newspapers in
57 DMAs
Data reported: Expenditures and
Occurrences
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National Sunday
Supplements
7 National Supplements (Los
Angeles Times Magazine, New York Times Magazine, Parade, USA Weekend, Life,
American Profile and Relish)
Data reported: Expenditures and Occurrences
Local Sunday Supplements
13 Local Supplements in
50 Top DMAs
Data reported: Expenditures and
Occurrences
Free Standing Inserts (FSI)*
50 Top DMAs
Data reported: Expenditures and
Occurrences
Outdoor
152 Top DMAs
Data reported:
Expenditures
Internet
Data reported:
Expenditures and
Occurrences (through AdRelevance)
Business-to-Business Magazines
Over 800 B-to-B Magazines Measured
*Media
Monitored Exclusively by Nielsen Monitor-Plus
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