Media Measured  

Through Nielsen Monitor-Plus, summarized and detail advertising activity is available for 18 measured media. In a continuous effort to strive and meet client expectations, the media measured by Monitor-Plus is enhanced regularly. Monitor-Plus frequently broadens U.S. coverage of broadcast, print, and outdoor media to provide the best competitive information existent in the marketplace.  

Network TV
7 Networks (ABC, NBC, CBS, FOX, UPN, WB, PAX)
Data reported: Expenditures, Occurrences, Ratings and Creative  

Cable TV
69 networks 
Data reported: Expenditures, Occurrences, Ratings and Creative
 

 

Syndicated TV
200+ Barter Programs per month  
Data reported: Expenditures, Occurrences, Ratings and Creative
 
Spanish Language TV 
4 Networks (Telemundo, Univision, Telefutra, and Azteca)   
Data reported: Expenditures, Occurrences, Ratings and Creative
 
Spanish Language Cable TV 
Galavision & Fox Sports En Espanol  
Data reported: Expenditures, Occurrences, Ratings and Creative

Spot TV
all 210 television markets are measured
Data reported: Expenditures, Occurrences, Ratings and Creative

Network Radio
3 Networks (ABC, Premiere, Westwood)   
Data reported: Expenditures

Spot Radio
39 DMAs 
Data reported: Expenditures and Occurrences

National Magazines
260+ National Magazines 
Data reported: Expenditures, Occurrences, Ratings (through MRI) and Creative

Local Magazine*
70 Local Magazines in 50 Top DMAs 
Data reported: Expenditures and Occurrences
 

 

National Newspaper
3 National Newspapers (Wall Street Journal, USA Today, New York Times)
Data reported: Expenditures and Occurrences
 
Local Newspaper
122 Local Newspapers in 57 DMAs
Data reported: Expenditures and Occurrences
 

National Sunday Supplements
7 National Supplements  (
Los Angeles Times Magazine, New York Times Magazine, Parade, USA Weekend, Life, American Profile and Relish)
Data reported: Expenditures and Occurrences

Local Sunday Supplements
13 Local Supplements  in 50 Top DMAs
Data reported: Expenditures and Occurrences

Free Standing Inserts (FSI)*
50 Top DMAs 
Data reported: Expenditures and Occurrences

Outdoor
152 Top DMAs 
Data reported: Expenditures

Internet
Data reported: Expenditures and Occurrences (through AdRelevance)

Business-to-Business Magazines
Over 800 B-to-B Magazines Measured

 

*Media Monitored Exclusively by Nielsen Monitor-Plus