Products

Ad*Views  
Ad*Views, Monitor-Plus' flagship product, provides summarized and detailed advertising intelligence across 17 media. Ad*Views delivers competitive information in standard report layouts, customized layouts and offers many exclusive functions for advanced competitive analyses. A few of the capabilities includes: details on promotional activity, digital snapshots of creative executions, trending of ad dollars for any of the 210 U.S. markets, and share of business reports. Ad*Views tracks and analyzes commercial units, GRPs, and dollars in a single, easy-to-use system. 

Creative*Views
Creative*Views is the first Nielsen Web-based tool that gives clients fast and easy access to television and print creatives 24/7. Clients receive email alerts within hours of late-breaking national and local market advertising activity, and are able to view television, magazine and newspapers creatives via the Nielsen Web portal. Clients can also create reports for TV by duration, units, networks/stations, program names, commercial breaks (POD), dayparts, broadcast times, markets and media types. Magazine and Newspaper reports include titles, occurrences, expenditures and issue dates. Plus, Creative*Views provides a 12- month rolling data base with a library of creatives all at the client’s fingertips.

Quick*Views
Quick*Views is a web-based service that provides instant access to U.S. advertising expenditures information in a clear, concise, flexible format.  Quick*Views makes it easy to generate reports on national competitive ad spending, and provides trending capabilities covering the most recent six years, for all 17 media categories.

Rapid Response
Rapid Response is an interactive reporting tool that provides immediate access to over six years of competitive U.S. advertising data for all 17 media categories. Rapid Response offers quick and easy data analysis from a broad summary of the market to a very detailed perspective

Place*Views
Place*Views is a web-based service that provides information on product placements that appeared on television. Place*Views allows users to identify which brands are using this form of advertising, what type of placement is being used, and when and where the placement has occurred.  

Custom Analyses
Nielsen Monitor-Plus offers custom solutions enabling clients to tailor specifications, including layouts, details, and delivery tools to your needs. Clients have the ability to evaluate advertising activity from virtually any angle, from very broad reviews of the marketplace to detailed analyses.